Photo by Carl Heyerdahl.

The ROI of Purpose

In a mid-September blog post, we outlined the reasons we should all care about Sustainability. We highlighted the risks of climate change and global perceptions of those risks, consumer perceptions about the role of business in improving the environment, consumer willingness to support sustainable brands, and the higher financial performance of sustainable brands. In this post we build on those ideas to further make a case for the Return on Investment (ROI) of sustainability efforts. …sure, but ...
September 21, 2021

Why we left Facebook and Instagram, and why you should too

What are your principles? What does it take for you to stand up for those principles? Will you actually stand up for those principles when the time comes? Will you stand up for your principles if doing so impacts your re

August 23, 2021

How to Keep Your Workplace Safe Throughout the Pandemic

The pandemic has changed the way we do business in myriad ways. If you’re a manager or business owner, you have probably taken several temporary measures to increase safety for your employees and customers. However, even

May 17, 2021

Carbon Friendly Brews

Carbon Friendly, Local Business, Spokane

As the warmer weather starts to move in and dining establishments allow patrons to be seated indoors, it’s hard to not want to be out and about. Spokane boasts many breweries that have an atmosphere to make a beer paire

January 25, 2021

6 things you can do to save the world

social impact, environmental impact

You’ve heard of the 12 days of Christmas... here for the new year are the 6 Days of Impact. These six actions are things YOU can do to positively impact your communities and the environment you depend on: Buy local, org

September 3, 2020

Stolen Storytelling

story, stereotypes, diversity, inclusion

Have you ever thought about how our world tells stories? As time goes on, it seems easier and easier to notice that our world is made up of stories we tell ourselves. History is a great example of this. Fifty years ago,

August 19, 2020

Here’s Why You Need a Break

activism fatigue, break, rest

This post will be a bit different from past blogs. I always want to ensure that Measure Meant focuses on the issues that matter; as a business dedicated to sustainability, there are a seemingly endless number to talk ab

August 5, 2020

Fighting Spokane's Food Crisis

hunger, food waste, food insecurity

If you have it, you don’t think much about it. If you don’t have it, it’s all you think about. The U.S. has a huge problem with food; one in every nine Americans currently struggle with hunger, many of whom are childr

July 29, 2020

What the 30-year Anniversary of the ADA Means for B Corps

On a sweltering spring day in 1990, 8-year-old Jennifer Keelan abandoned her wheelchair to crawl hand and foot up the U.S. Capitol’s front steps. She had been advised against it - activist leaders told her she was too yo

July 22, 2020

What is Greenwashing? A Nestlé Case Study

greenwashing, sustainable, plastic

The PR release came out April 2018. Néstle appeared to see the plastic pollution problem and was poised to act. When businesses announce new environmental ambitions, they’re often met with applause. Many people are excit

July 16, 2020

Covid-19 is an Environmental Problem. Here’s Why

covid-19, pandemic, Environment

Medical professionals started noticing a strange virus after witnessing 41 cases of pneumonia, of which two-thirds were workers or customers at the Huanan market in Wuhan, China. The Huanan market is a wet market, meanin

July 9, 2020

#BLM Isn’t For-Profit. Your Business’ Activism Shouldn’t Be Either

blm, activism

Don’t get us wrong – we don’t think your business should abandon the idea of profit altogether. We just think your business must put its values first. Especially now. It’s difficult to imagine a recent year that is more

July 2, 2020

More Than Stars and Stripes – Ethical Patriotism

patriotic, patriotism, ethical

With the Fourth of July this weekend, it’s a good time to talk about patriotism. Patriotism is an idea that can be controversial and misunderstood. While some wonder if patriotism is just glorified nationalism and xenoph

June 26, 2020

Green Certifications You Should Know (and Ones That Can Be Misleading)

green, certifications, greenwashing

Whether you are a business leader or a conscious consumer, here are some green certifications you should know: TRUE Zero Waste Accomplishing zero waste shows great dedication and leadership within an industry. The True Z

February 11, 2020

Drive Customer Value

What do your customers value? How does your organization ensure that it consistently maximizes customer value every day? Customer value is best and most-simply understood as the benefit a customer derives from your produ

January 16, 2020

Creating and Sustaining Change - Building a Culture of Sustainability

All change is challenging. Even the smallest change efforts in businesses can be difficult to accomplish. Organizational transformations, where businesses attempt to change their underlying culture and/or change their st

January 10, 2020

Live your values every day

In the last quarter of 2019, our blog series focused on why our businesses should focus on Sustainability as part of everyday practices. We outlined the five components of the B Corp model (Governance, Workers, Communit

December 19, 2019

Year-end: A time for contemplation

We are in the midst of the winter holiday season and nearing the end of the year. This is a traditional time of giving, of celebrating humanity, of reflection on the year just passed, and of looking to the future with (

December 10, 2019

Managing Consumption

What happens when you are finished using a product? Where does it go and what impact does that item have on our environment and communities? American’s are voracious consumers. Many aspects of our culture are centere

November 27, 2019

How we buy matters

How we buy the goods and services we consume matters as much as what we buy. How we buy things – purchasing from locally owned businesses, chain stores, or online – impacts the environment and our local economies. E

November 14, 2019

What we buy matters

What we buy matters. Every product we buy and every service we use has some impact on the environment and our communities. We often spend time researching a product or service to ensure we buy the highest quality versio

November 7, 2019

The ROI of Purpose

In a mid-September blog post, we outlined the reasons we should all care about Sustainability. We highlighted the risks of climate change and global perceptions of those risks, consumer perceptions about the role of busi

November 5, 2019

Build a Better Business - Customers

The final component of building a better business is a group that ultimately drives your business: Customers. Your business exists because you meet a specific need that people have. Without customers – better yet, witho

October 30, 2019

Build a Better Business - Environment

The Environment is the fourth component of building a better business. While we have this as the fourth component, it is arguably the most important. Other components are exceedingly difficult to pursue without a health

October 23, 2019

Build a Better Business - Community

A third and critical component of building a better business is Community. In the 1950s and 1960s, it was easy to see how businesses were a key part of communities because in most small towns and cities the grocery, bake

October 14, 2019

Build a Better Business - Workers

People. It is the third word in the US constitution, the first word used to define the triple bottom-line concept – People, Planet, Profit – and it is a word that describes all of us. People are what make business run:

October 8, 2019

Build a Better Business - Governance

The first dimension in the B Corp framework is Governance. Most businesses have some sort of governance mechanism and in that sense the underlying concept isn’t new. What is new: with an increased focus on sustainability

September 30, 2019

Build a Better Business

Evolving your business practices to focus on sustainability is about building a better business. We prefer the B Corp model for defining sustainability practices because it provides a more complete, holistic perspective

September 13, 2019

Making an Impact

Now that the business case is clear and you are ready to commit to sustainability, the next question might be how you make a meaningful impact. Thinking about large challenges can feel daunting, but it does not need to b

September 11, 2019

Sustainability Matters

We live in a world with finite resources, a rapidly changing climate, and increasingly global interdependence. The impact of our decisions and actions now extend beyond ourselves and immediate surroundings. More than ev

August 14, 2019

Sustainable Beer: Conclusion (Post 4 of 4)

Both Hopworks Urban Brewery and The Grain Shed are reacting to a growing demand for conscious brands in the craft beer market, and within the geographical areas they serve. Early research indicates that more sustainable

August 14, 2019

Case Study #2: Landrace Grains and The Grain Shed (Post 3 of 4)

The Grain Shed is a vertical co-op located in Spokane, Washington. It was founded by four people: a grain grower, a brewer, a maltster, and a baker. All the grain grown to produce the bread and the beer is grown within 1

August 14, 2019

Case Study #1: Water Conservation and Hopworks Urban Brewery (Post 2 of 4)

Hopworks Urban Brewery (HUB), located in Portland, Oregon, was founded in 2007 with an emphasis on sustainability from the start. Owner and founder, Christian Ettinger, grew his brewery with triple-bottom-line values gui

August 6, 2019

Sustainable Beer: Two Examples from the Craft Beer Industry (Post 1 of 4)

The craft beer industry is growing, and beer drinkers in the Pacific Northwest are becoming more and more savvy on how their brew is made. This is good news because the beer industry uses a lot of water. In fact, on aver

June 26, 2019

A More Sustainable 4th

As summertime celebrations ramp up, Measure Meant has a few suggestions for you to help make your festivities more environmentally friendly. Skip the Disposables -- Instead of using disposable plates, cups, or utensils,

March 28, 2019

B Corps & Climate Action

B Corps are accelerating a global culture shift to build a more inclusive and sustainable economy. Sustainable Brands (March 2019) Last month, Certified B Corps gathered in New Mexico for the B Leadership Summit. As

March 2, 2019

The 2019 State of Green Business

Every year, Green Biz Group puts out a report highlighting the current trends in green business, and the 2019 report was recently released. As the authors reflect back to their report a decade ago, they notice a strikin

February 13, 2019

B Learning Hour

B Learning Hour is a monthly meet-up designed to share strategies for using your business as a force for good. Learn what Certified B Corps are doing to measure their impact and improve outcomes in their communities. Th

February 5, 2019

Measure Meant Becomes Spokane’s Second Certified B Corporation

Spokane, WA: Measure Meant Social Impact Consulting is now a Certified B Corporation, only the second Spokane business to achieve this elite designation. Certified B Corporations are for-profit companies that voluntarily

Identify Savings

operations, financial, sustainability

In early 2018, executive management of Spokane City Credit Union – with the support of the credit union’s advisory board – embarked on a project to update the facilities and replace aging systems. Their plan was holistic

Discover New Markets

social, Food

Shortly after receiving their certification, Mutu Coffee was contacted by a Certified B Corporation in California that wanted to Mutu to be a coffee supplier through their website. This opportunity would not have materia

Inspire Your Team

Food, social

Greyston Bakery, a brownie business based in Yonkers, NY, has been the sole supplier of brownies to Ben & Jerry’s ice cream for over 25 years. They have an open hiring process, meaning that people put their name on a

Cultivate Brand Loyalty

Environment, Manufacturing, Food

The Grain Shed is co-op in Spokane making bread, beer, and meals. They make their bread with landrace grains, which are perennial grains with longer roots that sequester carbon and require less water. The bread is made f

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