B Corp Blog

Sharing inspiring and helpful content to better the world around us.

Best for the World: Community

B Corp, sustainability, business, certifications

Measure Meant has been recognized by B Lab as Best for the World: Community for 2022. We have been a Certified B Corp for four of our five years — a company must be operational for at least one year before they can cer

January 5, 2023

A Word About Ethics

We firmly believe in the importance of acting ethically in every aspect of our work and public lives. We also believe in the importance of transparency. Our founder, Kara Odegard, was the subject of an Ethics Complaint i

Drinking Beer Can Help Save the Salmon

B Corp, certifications, Environment, beer, Washington State

In the summer of 2022, Brick West Brewing Company launched Upstream, its first Salmon-Safe Certified draft beer. This new beer features two distinct ingredients that set it apart from the other drafts: Salmon-Safe hops a

The ROI of Purpose

investment, sustainability, economy

In a mid-September blog post, we outlined the reasons we should all care about Sustainability. We highlighted the risks of climate change and global perceptions of those risks, consumer perceptions about the role of busi

Live your values every day

values, culture, sustainability

In the last quarter of 2019, our blog series focused on why our businesses should focus on Sustainability as part of everyday practices. We outlined the five components of the B Corp model (Governance, Workers, Community

B Corps & Climate Action

B Corps are accelerating a global culture shift to build a more inclusive and sustainable economy. Sustainable Brands (March 2019) Last month, Certified B Corps gathered in New Mexico for the B Leadership Summit. As part

Sustainability Matters

Environment, business, impact

We live in a world with finite resources, a rapidly changing climate, and increasingly global interdependence. The impact of our decisions and actions now extend beyond ourselves and immediate surroundings. More than eve

Measure Meant - Spokane’s Second Certified B Corporation

B Corp, B Corp Certification

Certified B Corporations are for-profit companies that voluntarily meet rigorous standards for social and environmental responsibility, transparency, and governance. Measure Meant is Spokane's second Certified B Corp, co

Learnings from engaging with racial justice in our community

racial equity, philanthropy, community engagement, blm

Now more than ever, businesses in various corporate spheres are seeking to contribute to the use and expansion of the term philanthropy. Correspondingly, over the past decade, the United States has been a hotbed for ideo

#BLM Isn’t For-Profit. Your Business’ Activism Shouldn’t Be Either

blm, activism, racism

Don’t get us wrong – we don’t think your business should abandon the idea of profit altogether. We just think your business must put its values first. Especially now. It’s difficult to imagine a recent year that is more

Creating and Sustaining Change - Building a Culture of Sustainability

culture, values, sustainability

All change is challenging. Even the smallest change efforts in businesses can be difficult to accomplish. Organizational transformations, where businesses attempt to change their underlying culture and/or change their st

Managing Consumption

Environment, consumers, waste

What happens when you are finished using a product? Where does it go and what impact does that item have on our environment and communities? American’s are voracious consumers. Many aspects of our culture are centered on

What we buy matters

consumers, impact, shopping

What we buy matters. Every product we buy and every service we use has some impact on the environment and our communities. We often spend time researching a product or service to ensure we buy the highest quality version

How we buy matters

economy, business, shopping

How we buy the goods and services we consume matters as much as what we buy. How we buy things – purchasing from locally owned businesses, chain stores, or online – impacts the environment and our local economies. Every

Making an Impact

sustainability, community, performance

Now that the business case is clear and you are ready to commit to sustainability, the next question might be how you make a meaningful impact. Thinking about large challenges can feel daunting, but it does not need to b

Discover New Markets

social, Food

Shortly after receiving their certification, Mutu Coffee was contacted by a Certified B Corporation in California that wanted to Mutu to be a coffee supplier through their website. This opportunity would not have materi

Drive Customer Value

values, outcome, culture

What do your customers value? How does your organization ensure that it consistently maximizes customer value every day? Customer value is best and most-simply understood as the benefit a customer derives from your prod

Inspire Your Team

Food, social

Greyston Bakery, a brownie business based in Yonkers, NY, has been the sole supplier of brownies to Ben & Jerry’s ice cream for over 25 years. They have an open hiring process, meaning that people put their name on

Identify Savings

operations, financial, sustainability

In early 2018, executive management of Spokane City Credit Union – with the support of the credit union’s advisory board – embarked on a project to update the facilities and replace aging systems. Their plan was holistic

Cultivate Brand Loyalty

Environment, Manufacturing, Food

The Grain Shed is co-op in Spokane making bread, beer, and meals. They make their bread with landrace grains, which are perennial grains with longer roots that sequester carbon and require less water. The bread is made f

Build a Better Business

sustainability, B Corp, impact

Evolving your business practices to focus on sustainability is about building a better business. We prefer the B Corp model for defining sustainability practices because it provides a more complete, holistic perspective

Build a Better Business - Governance

B Corp, business, culture

The first dimension in the B Corp framework is Governance. Most businesses have some sort of governance mechanism and in that sense, the underlying concept isn’t new. What is new: with an increased focus on sustainabilit

Build a Better Business - Workers

people, employees, culture

People. It is the third word in the US constitution, the first word used to define the triple-bottom-line concept – People, Planet, Profit – and it is a word that describes all of us. People are what make business run: w

Build a Better Business - Community

towns, business, diversity

A third and critical component of building a better business is Community. In the 1950s and 1960s, it was easy to see how businesses were a key part of communities because in most small towns and cities the grocery, bake

Build a Better Business - Environment

water, pollution, nature

The Environment is the fourth component of building a better business. While we have this as the fourth component, it is arguably the most important. Other components are exceedingly difficult to pursue without a healthy

Build a Better Business - Customers

companies, products, services

The final component of building a better business is a group that ultimately drives your business: Customers. Your business exists because you meet a specific need that people have. Without customers – better yet, withou

Covid-19 is an Environmental Problem. Here’s Why

covid-19, pandemic, Environment

Medical professionals started noticing a strange virus after witnessing 41 cases of pneumonia, of which two-thirds were workers or customers at the Huanan market in Wuhan, China. The Huanan market is a wet market, meanin

6 things you can do to save the world

social impact, environmental impact, invest

You’ve heard of the 12 days of Christmas... here for the new year are the 6 Days of Impact. These six actions are things YOU can do to positively impact your communities and the environment you depend on: Buy local, org

Here’s Why You Need a Break

activism fatigue, break, rest

This post will be a bit different from past blogs. I always want to ensure that Measure Meant focuses on the issues that matter; as a business dedicated to sustainability, there are a seemingly endless number to talk abo

Green Certifications You Should Know (and Ones That Can Be Misleading)

green, certifications, greenwashing

Whether you are a business leader or a conscious consumer, here are some green certifications you should know: TRUE Zero Waste Accomplishing zero waste shows great dedication and leadership within an industry. The True Z

Fighting Spokane's Food Crisis

hunger, food waste, food insecurity

If you have it, you don’t think much about it. If you don’t have it, it’s all you think about. The U.S. has a huge problem with food; one in every nine Americans currently struggle with hunger, many of whom are children

Why we left Facebook and Instagram, and why you should too

It was long overdue. We've cut ties with Facebook and Instagram. Between the harm these two apps inflect on teenagers regarding body image issues, depression, and anxiety, being unable to quash the destructive COVID-19 m

Sustainable Beer: Two Examples from the Craft Beer Industry (Post 1 of 4)

The craft beer industry is growing, and beer drinkers in the Pacific Northwest are becoming more and more savvy on how their brew is made. This is good news because the beer industry uses a lot of water. In fact, on aver

Sustainable Beer: Water Conservation and Hopworks Urban Brewery (Post 2 of 4)

Hopworks Urban Brewery (HUB), located in Portland, Oregon, was founded in 2007 with an emphasis on sustainability from the start. Owner and founder, Christian Ettinger, grew his brewery with triple-bottom-line values gui

Sustainable Beer: Landrace Grains and The Grain Shed (Post 3 of 4)

The Grain Shed is a vertical co-op located in Spokane, Washington. It was founded by four people: a grain grower, a brewer, a maltster, and a baker. All the grain grown to produce the bread and the beer is grown within 1

Sustainable Beer: Conclusion (Post 4 of 4)

Both Hopworks Urban Brewery and The Grain Shed are reacting to a growing demand for conscious brands in the craft beer market, and within the geographical areas they serve. Early research indicates that more sustainable

Carbon Friendly Brews

Carbon Friendly, Local Business, Spokane, Breweries

As the warmer weather starts to move in and dining establishments allow patrons to be seated indoors, it’s hard to not want to be out and about. Spokane boasts many breweries that have an atmosphere to make a beer paire

Our Services - B Corp Certification

B Corp Certification

What it is B Corp certification is a globally recognized designation indicating your business is a force for good. Certified B Corporations are verified to meet the highest standard in social and environmental impact, ac

Our Services - Change Management

Change Management, Planning

What it is Careful planning and consideration to reduce the impact of any organizational changes on employees in an effort to minimize any disruption to customers or engagement.

Our Services - Impact Measurement & Reporting

Impact Assessment

What it is Evaluate how your organization impacts employees, communities, customers, and the environment. Use the findings to set goals, make a greater impact, increase transparency with your stakeholders and stay ahead

Our Services - Strategy Development

Strategy, Sustainability Program, Alignment

What it isAfter you build your broader strategy, the objectives need to be integrated into the operational plans for all functions of your business to maximize impact

Our Services - TRUE Zero Waste Certification

What it is Certification for any physical facility and their operations showing your commitment to diverting solid-waste from landfills, incineration, and the environment.

Our Services - Community Engagement Programs

What it is An effort to focus your community building and social programs to improve social outcomes in the areas where you or your clients do business.

December 14, 2022

Make an Impact During the Holidays with Responsible Consumption

sustainable, reduce, responsible

This time of year is special for its cultivation of giving, connection, and community. For many, the act of giving a gift can far outweigh the joy of receiving one. In a time of celebration we want to encourage intention

What is Greenwashing? A Nestlé Case Study

greenwashing, sustainable, plastic

The PR release came out April 2018. Néstle appeared to see the plastic pollution problem and was poised to act. When businesses announce new environmental ambitions, they’re often met with applause. Many people are excit

More Than Stars and Stripes – Ethical Patriotism

patriotic, patriotism, ethical

With the Fourth of July this weekend, it’s a good time to talk about patriotism. Patriotism is an idea that can be controversial and misunderstood. While some wonder if patriotism is just glorified nationalism and xenoph

December 19, 2019

Year-end: A time for contemplation

We are in the midst of the winter holiday season and nearing the end of the year. This is a traditional time of giving, of celebrating humanity, of reflection on the year just passed, and of looking to the future with (o

Kara Odegard's Response to Ethics Complaint

In September 2022, while I was working for the City of Spokane, a community member submitted an ethics complaint against me as the leader of the Spokane Sustainability Action Subcommittee. You can read more about our res

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