The Measure Trove

They say a rising tide raises all boats. But there isn’t any raising to be done when the tide no longer comes into the bay – all boats remain stranded. We are often asked about the business case for sustainability. For years, we developed comprehensive business cases showing the financial benefits. We now see the fallacy of our efforts.: you shouldn’t need a business case at all.

Our changing climate impacts every aspect of our lives—our economy, our communities, and the environment—in ways both visible and unseen. Completing a climate vulnerability assessment and developing a climate action plan are critical steps for cities, counties, businesses and tribes to build resilience and adapt to these changes.

As a small business, you may wonder why measuring your greenhouse gas (GHG) emissions is crucial. The reality is, small and medium-sized businesses (SMBs) represent over 90% of the business population, provide over 60% of employment, and account for 55% of GDP in developed economies. This significant footprint means that even small businesses can make a substantial impact on climate change mitigation efforts.