Build Your Business By Living Your Values

Discover how your values make your business stronger, more trustworthy, and more resilient.

Your business already does good things.

How do you measure them?

4 to 1

In 2015, sales of consumer goods from brands with a demonstrated commitment to sustainability grew 4%, while those without grew less than 1%.

66% of consumers are willing to pay more for sustainable brands or services, up from 55% in 2014.


Customers today expect companies to have values beyond simply making a profit. By investing in your company’s mission and values, you will succeed in strengthening your brand, cultivating more engaged stakeholders, and building trust within your markets.

Find out how living your values makes your business stronger.

For the good of your business, for the good of our community.

Statistics from Nielsen Global Survey of Corporate Social Responsibility and Sustainability (2015)

Our Services

B Corp Certification

Join the global movement of companies like you that balance values and profit. When you become a Certified B Corp, you measure and prove how your business works for the good.

Impact Assessments

You cannot improve what you do not measure! Discover how to reduce, reuse, recycle, and turn waste into savings, while supporting people's health and the environment.

Strategic Planning

Today’s leading businesses embrace the concept of Shared Value by integrating ESG strategies throughout their organization. Are you ready to move from CSR to creating Shared Value?


About Kara

Kara Odegard is the owner and lead consultant for Measure Meant. With over 15 years of leadership, project management and sustainability experience, she works with companies to help them discover how they can act for the good.

Measure Meant is a B Corp

In 2018, Measure Meant became the second Certified B Corp in Spokane. We are proud to lead the way in promoting B Corp Certification in our region as a proven way for businesses to use their resources to create a more resilient and prosperous community.

  • 304 W Pacific Ave. #210, Spokane, WA 99201
  • (509) 939-8665