We Believe

It’s up to all of us — business especially — to be agents for a worldwide refocusing of people and planet alongside profit. Join the movement!

The story of Measure Meant

It started with a belief that the economy should work for all people, not just those at the top. Kara founded Measure Meant in 2017 to work with companies and organizations who value social & environmental responsibility, and are ready to make a formal commitment to live those values. Mark joined the team in 2019, Annie in 2020, and Haylee in 2022.

Mark Odegard

Mark is an operational excellence obsessive with a black belt in Lean Six Sigma. He specializes in helping companies connect their values with their business strategy, align operations to meet objectives, and create processes and structures that promote long-term sustainability.

Over a 24-year career working in both small business and global corporate environments, Mark has developed the passionate belief that profit is not possible without people, planet and common purpose — and businesses do better when they attend to all four. That’s why B Corp beer just tastes better, because you know the people who made it are living their values.

Annie Wissmiller

Annie is inspired by the intersection of economic profitability and social and environmental stewardship. She knows that using fewer natural resources can produce equal or better quality and can address issues like food security and waste management. And Annie believes that through industry, we can lead great change toward a just and regenerative economy.

She has a background in economics and environmental studies: a perfect combination to help businesses grow their profit, increase their social impact, help communities thrive, and protect the environment. Her creativity, attention to detail, and positivity enable finding creative solutions that benefit all stakeholders.

Haylee Utt

Haylee grew up in the Pacific Northwest with a deep love of the outdoors and homegrown food. Through her background in policy, environmental management, technology and utility operations she believes solving the climate crisis requires creative, data-driven, multidisciplinary approaches – while prioritizing people and planet.

She is proud to have dedicated her career to designing and implementing sustainability solutions. Haylee has a personal interest in sustainability in value chains and is completing a Master’s degree in Sustainable Policy, Management and Governance from Modul University Vienna, Austria.

Kara Odegard

Kara is the founder and owner of Measure Meant. She is a practiced communicator, stakeholder manager, and community leader. After more than 18 years working with multinational, national and local organizations across multiple industries, she developed a broad skill set and a super-power for translating complicated ideas into down-to-earth language and processes.

She focuses on helping organizations integrate sustainability strategies throughout their operations and meet rigorous standards of social and environmental accountability and transparency. Kara knows that change isn’t easy, but making a positive difference is exhilarating.

Our B Corp Certification

We created Measure Meant to help people find a better way of doing business, and we believe you gotta practice what you preach. As a B Corp, we hold ourselves to the same high standards we use to guide our clients. Among other things, that means:

  • We commit a minimum of 5% of our revenues to local nonprofits
  • We keep our environment healthy
  • We promote equity and inclusion

During 2021 we donated more than 88 hours to nonprofits and community organizations. We also donated more than 5% of our revenue for the third year in a row.

View our B Impact Score

2021 Impact Report

Our Partnership with The Carl Maxey Center

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Impact Report

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