We Believe

It’s up to all of us — business especially — to be agents for a worldwide refocusing of people and planet alongside profit. Join the movement!

The Story of Measure Meant

It started with a belief that the economy should work for all people, not just those at the top. Kara founded Measure Meant in 2017 to work with companies and organizations who value social & environmental responsibility, and are ready to make a formal commitment to live those values. Mark joined the team in 2019.

Kara Odegard

Kara is a practiced communicator, stakeholder manager, and community leader. After more than 18 years working with multinational, national and local organizations across multiple industries, she developed a broad skill set and a super-power for translating complicated ideas into down-to-earth language and processes.

She focuses on helping organizations integrate sustainability strategies throughout their operations and meet rigorous standards of social and environmental accountability and transparency. Kara knows that change isn’t easy, but making a positive difference is exhilarating.

Mark Odegard

Mark is an operational excellence obsessive with a black belt in Lean Six Sigma. He specializes in helping companies connect their values with their business strategy, align operations to meet objectives, and create processes and structures that promote long-term sustainability.

Over a 24-year career working in both small business and global corporate environments, Mark has developed the passionate belief that profit is not possible without people, planet and common purpose — and businesses do better when they attend to all four. That’s why B Corp beer just tastes better, because you know the people who made it are living their values.

Annie Wissmiller

Annie is inspired by the intersection of economic profitability and social and environmental stewardship. Food security and waste management are issues that every city encounters and she believes that through industry, we can lead great change toward a just and regenerative economy.

She has a background in economics and environmental studies: a perfect combination to help businesses grow their profit, increase their social impact, help communities thrive, and protect the environment. Annie also knows that using fewer natural resources can produce equal or better quality. Her creativity, attention to detail, and positivity enable finding creative solutions that benefit all stakeholders.

Sydney Bernardo

Sydney is a student at Gonzaga University studying public relations, promotions, and sustainable business. She specializes in transparent marketing and communications that highlight a company’s commitment to social and environmental impact. Effective storytelling is necessary to attract consumers who are increasingly focused on social and environmental responsibility.

Besides her love for learning, she is a committed environmentalist and news-addict in her free time. In addition to gaining insights about areas of personal interest, it gives her insight into the problems that businesses need to focus on. Sydney’s work is driven by the idea that for a business to be truly successful, they must be a force for good.

Our B Corp Certification

We created Measure Meant to help people find a better way of doing business, and we believe you gotta practice what you preach. As a B Corp, we hold ourselves to the same high standards we use to guide our clients. Among other things, that means:

  • We commit a minimum of 2% of our revenues to local nonprofits
  • We keep our environment healthy
  • We promote equity and inclusion

During 2019 we donated 103 hours to nonprofits and community organizations. We also donated 5% of our revenue for the second year in a row.

View our B Impact Report

Learn More.


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