Mutu Coffee, a Certified B Corp
social, Food

Discover New Markets like Mutu Coffee

By Kara Odegard

Shortly after receiving their certification, Mutu Coffee was contacted by a Certified B Corporation in California that wanted to Mutu to be a coffee supplier through their website.

This opportunity would not have materialized without the B Corp Certification – businesses that are B Corp Certified have a strong desire to work with other B Corps.

It's a new kind of name recognition:

  • Consumers, particularly millennials, increasingly expect businesses to have positive social and environmental impacts and want to buy from companies they perceive as making those impacts.
  • Companies with defined values are more likely to buy from companies who share similar values. B Corps are more likely to buy from B Corps.
  • Obtaining certification makes you part of a broader community, one that is willing to share their knowledge and collaborate with other business within and outside of their own industries, to expand their impact.

Reaching new customers is always a challenge. There are lots of ways to go about it, such as marketing campaigns, social media, and networking. What if there was another way, one that required less effort and was less expensive? A way that connected you to part of a broader community of businesses that collaborate and share insights with competitors and businesses outside of their industry?

Perhaps this sounds like an unachievable panacea, something that is too good to be true. It isn’t. This community exists amongst Certified B Corps, companies that value social and environmental impact and believe the best way to strengthen communities and solve environmental issues is to join with other businesses and make everyone as effective as possible.

We have already noted that consumers, and particularly millennials, want to buy from companies that have a larger purpose and are even willing to spend more on products from companies that share their values. B Corp Certification can help your company reach new markets because it demonstrates that your company lives it values.

Becoming a B Corp gives you membership to a broad community of businesses who share your values and work to be a force for good. B Corps are more likely to buy from and support other B Corps because they share similar values. And B Corps are generous with their time, are willing to share knowledge, and open to collaborating with competitors and other businesses because their goals are to create lasting change.

Want to discover new markets? We’ve got this.

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