Discover New Markets like Mutu Coffee
Shortly after receiving their certification, Mutu Coffee was contacted by a Certified B Corporation in California that wanted to Mutu to be a coffee supplier through their website.
This opportunity would not have materialized without the B Corp Certification – businesses that are B Corp Certified have a strong desire to work with other B Corps.
It's a new kind of name recognition:
- Consumers, particularly millennials, increasingly expect businesses to have positive social and environmental impacts and want to buy from companies they perceive as making those impacts.
- Companies with defined values are more likely to buy from companies who share similar values. B Corps are more likely to buy from B Corps.
- Obtaining certification makes you part of a broader community, one that is willing to share their knowledge and collaborate with other business within and outside of their own industries, to expand their impact.
Reaching new customers is always a challenge. There are lots of ways to go about it, such as marketing campaigns, social media, and networking. What if there was another way, one that required less effort and was less expensive? A way that connected you to part of a broader community of businesses that collaborate and share insights with competitors and businesses outside of their industry?
Perhaps this sounds like an unachievable panacea, something that is too good to be true. It isn’t. This community exists amongst Certified B Corps, companies that value social and environmental impact and believe the best way to strengthen communities and solve environmental issues is to join with other businesses and make everyone as effective as possible.
We have already noted that consumers, and particularly millennials, want to buy from companies that have a larger purpose and are even willing to spend more on products from companies that share their values. B Corp Certification can help your company reach new markets because it demonstrates that your company lives it values.
Becoming a B Corp gives you membership to a broad community of businesses who share your values and work to be a force for good. B Corps are more likely to buy from and support other B Corps because they share similar values. And B Corps are generous with their time, are willing to share knowledge, and open to collaborating with competitors and other businesses because their goals are to create lasting change.
Want to discover new markets? We’ve got this.
B Corps Take Climate Justice Seriously
When B Lab launched the Climate Justice Playbook for business, the B Corp community was excited. Companies understood the principles, and wanted more examples of companies implementing climate justice initiatives. The id
Case for B Corp: A Primer (Part 1)
There is strong consumer demand for products produced by companies they deem to be responsible and focused on social and environmental sustainability. In many cases, consumers will pay more for those products. Employees
Case for B Corp: It matters (Part 10)
We know that the climate is changing – 97 percent of scientists agree. While social problems are not new and have been transparent to many people, Covid-19 and racial justice protests shine a bright light on the challeng
Case for B Corp: Business Risks and Mitigations (Part 9)
Risk exists in every decision we make and every action we take as individuals. There are few things in life that don’t carry some risk. Businesses are no different – they face risks every day. And while becoming a B Corp