Photo by Dylan Gillis
sustainability, B Corp, impact

Build a Better Business

Evolving your business practices to focus on sustainability is about building a better business. We prefer the B Corp model for defining sustainability practices because it provides a more complete, holistic perspective of your business impacts and performance. The framework helps ensure that your practices and processes are integrated and working to create the culture needed to maximize your impact and performance.

The B Corp framework focuses on five dimensions:

  • Governance – Practices and procedures that create transparency so customers know what they are buying, employees know what you expect of them, and what employees can expect from you and your company
  • Workers– The way you support your employees and look out for their well-being
  • Community– How your business is connected to the communities where you do business and what impacts your business has on those communities
  • Environment– The environmental impacts of producing your product and operating your business, and the way you manage and mitigate those impacts
  • Customers– The manner in which you support your customers, ensure they know what they are buying, and resolve problems when they arise
B Corp Graphic, showing key categories of workers, environment, governance, and customers.

The fundamentals of these five dimensions are intuitive and reflect best practices for all businesses. Focusing on sustainability requires changes across those five dimensions, and those changes will serve to strengthen your business by improving employee engagement, enhancing your reputation in the community, and strengthening the value of your brand. As we noted two weeks ago, sustainable-focused companies are generating higher returns and are better positioned to customers.1 Additionally, employees are increasingly considering a company’s sustainability focus when making job decisions, particularly millennials who will comprise over half of the US workforce by 2020.2

Changing your business practices will have a clear and measurable impact. And businesses that certify as B Corps become part of a larger community of businesses dedicated to building a more sustainable economy. Joining the B Ecosystem creates opportunities to learn and become more effective in your own practices. Certifying as a B Corp also allows businesses to clearly signal their values to their customers – the B Corp logo removes the guesswork for consumers about whether they are supporting companies that align with their own values.

Over the next five weeks, we will look at each area of the B Impact Assessment individually to provide more insight into how you can build a better business.

Overwhelmed? No worries, we’ve got this! For the Good.

Read More

May 16, 2022

Learnings from engaging with racial justice in our community

racial equity, philanthropy, community engagement, blm

Now more than ever, businesses in various corporate spheres are seeking to contribute to the use and expansion of the term philanthropy. Correspondingly, over the past decade, the United States has been a hotbed for ideo

September 21, 2021

Why we left Facebook and Instagram, and why you should too

It was long overdue. We've cut ties with Facebook and Instagram. Between the harm these two apps inflect on teenagers regarding body image issues, depression, and anxiety, being unable to quash the destructive COVID-19 m

May 17, 2021

Carbon Friendly Brews

Carbon Friendly, Local Business, Spokane, Breweries

As the warmer weather starts to move in and dining establishments allow patrons to be seated indoors, it’s hard to not want to be out and about. Spokane boasts many breweries that have an atmosphere to make a beer paire

January 25, 2021

6 things you can do to save the world

social impact, environmental impact, invest

You’ve heard of the 12 days of Christmas... here for the new year are the 6 Days of Impact. These six actions are things YOU can do to positively impact your communities and the environment you depend on: Buy local, org

Learn More.

Impact Report

Get Newsletter.

Let's do this!

Contact Us