Category: Stories

08.16.2024

Measure Meant rejects the business case for sustainability

They say a rising tide raises all boats. But there isn’t any raising to be done when the tide no longer comes into the bay...
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06.06.2024

Protect Your Community or Organization with a Climate Action Plan

Our changing climate impacts every aspect of our lives—our economy, our communities, and the environment—in ways both visible and unseen. Completing a climate vulnerability assessment...
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06.05.2024

Witnessing the world of sustainable business firsthand

As a young student with a passion for climate justice and sustainability, it always felt like a contradiction to pursue a degree in business. But...
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06.05.2024

Interning with Purpose: My Journey with Measure Meant

As a graduating senior at Gonzaga University, I had not planned on pursuing another internship in my final semester. When I received an email that...
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05.24.2024

Measure Your GHG Emissions as a Small Business

As a small business, you may wonder why measuring your greenhouse gas (GHG) emissions is crucial. The reality is, small and medium-sized businesses (SMBs) represent...
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11.16.2023

B Corps Take Climate Justice Seriously

When B Lab launched the Climate Justice Playbook for business, the B Corp community was excited. Companies understood the principles, and wanted more examples of...
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05.19.2023

Case for B Corp: A Primer (Part 1)

There is strong consumer demand for products produced by companies they deem to be responsible and focused on social and environmental sustainability. In many cases,...
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05.19.2023

Case for B Corp: It matters (Part 10)

Demand for purpose-driven companies is increasing, the market opportunity for those companies is large, and investors see the inherent value in the purpose-driven business model.
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05.19.2023

Case for B Corp: Business Risks and Mitigations (Part 9)

Risk exists in every decision we make and every action we take as individuals. There are few things in life that don’t carry some risk....
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05.19.2023

Case for B Corp: A hedge against downturns (Part 8)

Institutional investors are considering company commitments to environmental and social sustainability when making investment decisions and believe ESG programs are increasingly more valuable as hedges...
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