As a company we've always tried to make decisions to maximize the good we do in our community and limit our negative impacts on everything. There wasn't a plan or anything. At any given decision point, we would just do what felt right.
When we heard about B Corp and the certification process, we were drawn to the idea and even thought we'd be a good fit, but we got pretty daunted by the depth and breadth of the impact assessment. We were proud of the way we operated, but nothing was codified. There was nothing systematic about our approach to doing the right thing. It seemed insurmountably hard to try and translate the free form nature of 5 years of decision making into something as cut and dried as a certification.
We talked to Kara and Mark about these concerns and they thought they could help, so Mark sat us down and we went through the impact assessment together in real time. Pretty soon, not only had a path begun to emerge, but we found ourselves further down the road than I expected.
They've been our pathfinders ever since. Helping us codify — not to mention reflect on; give ourselves credit for — the stuff we already do well, and helping us work through going even further.
It's been a wonderful experience.
In the summer of 2019, we engaged Measure Meant to provide coaching for our efforts to become a Certified B Corp. Their insights into the B Impact Assessment, the templates and tools they provided, and continued support and guidance have enabled us to make progress to our goals and to think differently about how we manage our business. The B Corp Certification can be a daunting task even though we already follow a substantial number of the practices included in the assessment. Having Measure Meant support us through the process has made things easier for all of us.
Delivered Value Beyond
“When we realized we needed a third-party feasibility study in order to apply for a federal grant program, we called Measure Meant. We trusted Mark and Kara to understand and support our Co-op's mission and vision in their work with us, which they did. From the beginning, they partnered with our team to align on objectives, scope, and preferred areas of focus. They collaborated with us to design a survey of our institutional clients and analyzed the results to support the feasibility study. The final report was comprehensive and gave us value beyond the grant application. Measure Meant was a joy to work with and an excellent partner throughout the project.”
Stronger Than On Our Own
In mid-2018 as we were finishing the re-design of our office, we wanted to take additional steps to reduce our environmental impacts. Kara helped develop and execute development of our Resiliency Action Plan, which put us on a positive path toward differentiating our organization and creating more value for our members. Her leadership helped us move through the process more quickly and develop a stronger plan than we might have developed on our own. They have been a great partner and we continue to work with Measure Meant to provide project management and ongoing support for our work.
Continual Advocates and Cheerleaders
I cannot speak highly enough in regard to the experience I had while working with Kara on our Certified B Corp project. She was professional, intelligent, organized and was able to keep me on an agreeable, yet aggressive timeline. Kara also becomes your advocate and cheer leader continually being encouraging and positive. I highly recommend Kara and Measure Meant Social Impact Consulting if your business is looking at what strategies you can implement to become a socially and environmentally responsible force for good in your community!