Straightaway Cocktails
The Need
Straightaway is a growing ready-to-drink cocktail brand based in Portland Oregon. Focused on scaling, Straightaway had been working on getting B Corp Certified internally for over a year with little forward progress. We came on to add capacity, focus, and expertise for their team to improve their sustainable practices and achieve B Corp Certification.
The Work
As any B Corp project entails, the work required to bring Straightaway above 80 points was varied across departments. Together, we developed a supplier code of conduct and questionnaire, calculated Scope 1,2, and partial Scope 3 emissions, expanded their giving program, and updated their employee handbook. To help this work become meaningful across the organization, we conducted training sessions by department, incorporated sustainability tasks into job descriptions, and created a sustainability program index with clear ownership and timelines for accountability. Across impact areas, we helped Straightaway identify the sustainability metrics to track and they integrated these data points into their current systems.
The Impact
Straightaway successfully certified as a B Corp and jumped head first into joining the B Corp Community, gaining wide recognition among the Portland B Corp community within the first few months of certifying. To continue deepening their impact, Straightaway has engrained sustainable practices in all areas of their business, empowering employees to continue pushing them to do better.
