In a mid-September blog post, we outlined the reasons we should all care about Sustainability. We highlighted the risks of climate change and global perceptions of those risks, consumer perceptions about the role of business in improving the environment, consumer willingness to support sustainable brands, and the higher financial performance of sustainable brands. In this …
The final component of building a better business is a group that ultimately drives your business: Customers. Your business exists because you meet a specific need that people have. Without customers – better yet, without satisfied customers – you would not make money. If you are a successful business with repeat customers, then you likely …
People. It is the third word in the US constitution, the first word used to define the triple bottom-line concept – People, Planet, Profit – and it is a word that describes all of us. People are what make business run: workers or employees (e.g., people) create products and services that are valued and purchased by consumers …
The first dimension in the B Corp framework is Governance. Most businesses have some sort of governance mechanism and in that sense the underlying concept isn’t new. What is new: with an increased focus on sustainability governance becomes an important mechanism for ensuring that your values and mission are tightly integrated into everything your business does. Governance provides …
Evolving your business practices to focus on sustainability is about building a better business. We prefer the B Corp model for defining sustainability practices because it provides a more complete, holistic perspective of your business impacts and performance. The framework helps ensure that your practices and processes are integrated and working to create the culture …
