b corp

The ROI of Purpose

In a mid-September blog post, we outlined the reasons we should all care about Sustainability. We highlighted the risks of climate change and global perceptions of those risks, consumer perceptions about the role of business in improving the environment, consumer willingness to support sustainable brands, and the higher financial performance of sustainable brands. In this …

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Build a Better Business – Governance

The first dimension in the B Corp framework is Governance. Most businesses have some sort of governance mechanism and in that sense the underlying concept isn’t new. What is new: with an increased focus on sustainability governance becomes an important mechanism for ensuring that your values and mission are tightly integrated into everything your business does. Governance provides …

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Making an Impact

Now that the business case is clear and you are ready to commit to sustainability, the next question might be how you make a meaningful impact. Thinking about large challenges can feel daunting, but it does not need to be difficult. Plenty of work has already been done and there are many models to learn …

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Sustainable Beer: Conclusion (Post 4 of 4)

Both Hopworks Urban Brewery and The Grain Shed are reacting to a growing demand for conscious brands in the craft beer market, and within the geographical areas they serve. Early research indicates that more sustainable brands are outpacing their conventional counterparts in this competitive space. Hopworks Urban Brewery has more than doubled its growth since …

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