Case Study #1: Water Conservation and Hopworks Urban Brewery (Post 2 of 4)
Hopworks Urban Brewery (HUB), located in Portland, Oregon, was founded in 2007 with an emphasis on sustainability from the start. Owner and founder, Christian Ettinger, grew his brewery with triple-bottom-line values guiding every decision from the brewery’s conception over the past 12 years. The method in which HUB brews their beer today exemplifies the eco-design process valued by sustainable businesses. In this case, their process was designed to conserve water. As is true with all beer production, HUB uses water throughout the production process from brewing, malting, cleaning, cooling, and packaging. It is an essential ingredient in making beer and without water, the industry would be non-existent.
In 2012, HUB determined that their production process used 4.23 gallons of water per one gallon of beer (already low by conventional standards). By redesigning their entire process, purchasing water-saving equipment, and reusing water when possible, the brewery was able to reduce consumption down to 3.39 gallons of water per gallon of beer produced by 2015. But this wasn’t good enough for HUB. The brewery offsets the remaining 3.39 gallons of water use through the purchase of water restoration certificates issued by Bonneville Environmental Foundation (BEF), a nonprofit dedicated to offering renewable energy certificates, carbon offsets, and water restoration certificates. According to BEF’s website, their water restorations certificates “offer a first-of-its-kind platform to help balance your business water footprint, gallon-for-gallon, and to achieve important water security, food security, and environmental benefits.” During the 2018 B Corp Leadership Development Pacific Northwest Conference in Portland, Christian Ettinger explained that working with BEF allowed his company to restore water into the same watershed in which his brewery acquired the water necessary to make his beer, creating a water neutral operation and helping to secure reliability of his supply chain into the future.
In contrast to HUB’s practices, the global beer market’s irresponsible use of water exacerbates the ever-increasing shortage of this natural resource. Currently, there are very few market interventions as it pertains to water and the beer industry, but this could change as water becomes a scarcer commodity. In 2017 the city of Mexicali welcomed Constellation Brands, an international beer conglomerate that produces most of America’s most popular Mexican beer. Mexicali government officials guaranteed the beer producer all the water they needed to produce their beer, most of which is exported into the U.S. effectively removing the water from their watershed permanently. In return, Constellation Brands promised 750 permanent jobs.
The main source of water in this part of Mexico is the Colorado river, which runs nearly dry by the time it reaches the city of Mexicali. Currently the region is using groundwater that is not recharged fast enough to keep up with demand. In this case, the government of Mexicali prioritizes industry demand for water over the life sustaining needs of the people, animals, and vegetation for the local ecosystem. This practice is not sustainable and will result in either devastation to local human health or the failure of the brewery. This example illustrates a growing crisis where cities are forced to choose between industry and an equitable supply of water to their citizens.
Next, I will share how a Spokane brewer uses biologically grown landrace grains to make his beer, and why it matters.
Pullman, Madeleine E, Jacen Greene, Devin Liebmann, Nga Ho, and Xan Pedisich. 2015. Hopworks Urban Brewery: A Case of Sustainable Beer. Portland: Business Faculty Publications and Presentations.
2018. The World's Water Crisis. Directed by Joe Posner. Performed by Amina Mohammed, Betsy Otto, Arnoldo Matus Kramer, Salvador Garcia, Laura Mena Garcia and Leon Fierro Resendiz.
Same as above
Have you ever thought about how our world tells stories? As time goes on, it seems easier and easier to notice that our world is made up of stories we tell ourselves. History is a great example of this. Fifty years ago,
Here’s Why You Need a Break
This post will be a bit different from past blogs. I always want to ensure that Measure Meant focuses on the issues that matter; as a business dedicated to sustainability, there are a seemingly endless number to talk ab
Fighting Spokane's Food Crisis
If you have it, you don’t think much about it. If you don’t have it, it’s all you think about. The U.S. has a huge problem with food; one in every nine Americans currently struggle with hunger, many of whom are childr
What the 30-year Anniversary of the ADA Means for B Corps
On a sweltering spring day in 1990, 8-year-old Jennifer Keelan abandoned her wheelchair to crawl hand and foot up the U.S. Capitol’s front steps. She had been advised against it - activist leaders told her she was too yo