Mark Odegard

Creating and Sustaining Change – Building a Culture of Sustainability

All change is challenging. Even the smallest change efforts in businesses can be difficult to accomplish. Organizational transformations, where businesses attempt to change their underlying culture and/or change their structures, can be exceedingly difficult.  It doesn’t have to be this way. There are numerous studies about how to manage change effectively. And there are some …

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Managing Consumption

What happens when you are finished using a product? Where does it go and what impact does that item have on our environment and communities? American’s are voracious consumers. Many aspects of our culture are centered on consumerism, which Wikipedia defines as “a social and economic order that encourages an acquisition of goods and services in …

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The ROI of Purpose

In a mid-September blog post, we outlined the reasons we should all care about Sustainability. We highlighted the risks of climate change and global perceptions of those risks, consumer perceptions about the role of business in improving the environment, consumer willingness to support sustainable brands, and the higher financial performance of sustainable brands. In this …

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Build a Better Business – Environment

The Environment is the fourth component of building a better business. While we have this as the fourth component, it is arguably the most important. Other components are exceedingly difficult to pursue without a healthy Environment supporting them. The Environment is more than just the wilderness or the forest. The Environment is all of our …

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